C U R R E N T I D E N T I T Y
P R O P O S E D I D E N T I T Y
The proposed identity reflects the color and vibrancy of the city's landscape, architecture, and inhabitants.
Blue, green, yellow, and orange hues were pulled from the colorful Victorian buildings and historic streetcars. The palette is slightly subdued; as the colors appear obfuscated through the fog, or the patina of relics painted yesteryear.
The tileable pattern is inspired by the sweeping turns of legendary Lombard Street, and winding roads of Twin Peaks. The diagonal colors blocks are a nod to nautical flags, and the city's origin as a port town.
The typographic pairing of Futura and Apercu Mono serve as a metaphor for the city's duality. A timeless classic, Futura is the city holding on to it's roots. Apecu Mono is the inevitability of change. A programmer font being used in print and signage, this choice bucks conventionality.
M E T R O M A P
A full & simplified metro map on a strict grid system, designed with a focus on legibility.
F A S T P A S S
The former MUNI fast pass design is where color use was allowed to shine. I stayed true to the original design system of swappable color blocks, while substituting the new visual elements of our proposed identity. The volume of possible color combinations allow a unique pass to be used every month for many years to come.
T I C K E T S
Transit employees need to be able to determine the validity of a rider's ticket at a glance. I designed a system with an assigned color each day of the week, and a different border and background treatment each week, on a four week cycle. Colors can be shuffled after each cycle to prevent ticket fraud. Single color printing keeps costs low.
V E H I C L E S
A ray of light through the fog; bright vehicles signal from a distances that your carriage has arrived. The bulk is painted using two diagonal monochromatic color blocks, with our repeating pattern in an analogous color.
